Do research on other businesses in the local area, especially those that might be similar to yours, and see where they thrive. It\u2019s also a good opportunity to see if there are any gaps in the market that your business could fill, particularly if you can meet a customer need that isn\u2019t being fulfilled anywhere else. Look at what your potential competitors are doing and decide how you can stand out.<\/p>\n
Market research is also a great way to get to know your future community. Pitch your ideas to family, friends, or even neighbors to see what they think. Is there space for what you want to offer? If there\u2019s already three other coffee shops on the street you\u2019re considering, opening another one is probably not the best idea!<\/p>\n
The most common types of business structure are:<\/p>\n
- \n
- Sole proprietorship<\/li>\n
- Partnership<\/li>\n
- Limited Liability Company (LLC)<\/li>\n
- Corporations<\/li>\n
- S Corporation\u00a0Non-Profit<\/li>\n<\/ul>\n
Choosing the right structure is important as each comes with their own income tax and legal considerations. Research the options and speak to your accountant or lawyer before making a final decision.<\/p>\n
![\"\"](\"http:\/\/firstexbank.wpengine.com\/wp-content\/uploads\/2023\/10\/guide-to-starting-business-in-mortgantown-2.png\")
<\/p>\nChoose Your Business Structure<\/h2>\n
You\u2019ve decided to move ahead with your new business, so what\u2019s the first step that you need to take? Ideally, you\u2019ll make some decisions about your business structure before making any other plans.<\/p>\n
Identify Your Resources<\/h2>\n
If you\u2019re starting your business with a partner, you have a built-in support system ready to go. But even if you plan to run your new business on your own, you\u2019ll still need a team of people to keep things ticking over. When you\u2019re opening a local business, you\u2019ll need products to fill your storefront. That means finding vendors or suppliers who can provide you with your inventory.<\/p>\n
Once your business begins to thrive, you may need to hire some additional staff to work alongside you. Where are you going to find these employees? What does the local job market look like in Morgantown for the people that you want to hire?<\/p>\n
Learn from the Morgantown Community<\/h2>\n
Connecting with the Morgantown community as early as possible will be a crucial step in making your business a success. Look for a local mentor who has experience in running a business in the city, especially if they\u2019re still in operation. They can answer any questions that you might have or point you in the right direction.<\/p>\n
The city offers plenty of\u00a0information for new business owners,<\/a>\u00a0like how to apply for the various permits and business licenses that you\u2019ll need. But having a trusted person to have one-on-one conversations with whenever you need some help will always be beneficial.<\/p>\n
The\u00a0Morgantown Area Partnership\u00a0<\/a>is a good place to look for a mentor, join the Chamber of Commerce, or find a new member of staff. Classes offered by the\u00a0Small Business Development Center<\/a>\u00a0can also be helpful if you\u2019re\u00a0new to the area<\/a>\u00a0or have never owned a business before. For students, faculty, staff, and community members, the\u00a0WVU Women\u2019s Business Center\u00a0<\/a>is another excellent resource for training and business coaching for women business owners in the city.<\/p>\n
![\"\"](\"http:\/\/firstexbank.wpengine.com\/wp-content\/uploads\/2023\/10\/guide-to-starting-business-in-mortgantown-1.png\")
<\/p>\nWrite a Business Plan<\/h2>\n
Before you apply for a business license or\u00a0business loans in Morgantown,<\/a>\u00a0you\u2019ll need to put together a formal business plan. This is a written document that goes into detail about every aspect of your plans. They\u2019ll typically include an executive summary, a product or service outline, marketing strategy and market research analysis, financial planning, and an annual budget. Essentially, it\u2019s the roadmap for how you plan to run and grow your business.<\/p>\n
Business plans are a key step in securing funding or the necessary licenses for your operation. They show lenders and government officials that you\u2019re serious about this new venture and have carefully considered the different factors that go into starting and maintaining a small business.<\/p>\n
If you\u2019ve never worked on a business plan before, leaning on the\u00a0resources in the local community<\/a>\u00a0is the best place to start. Other business owners and coaches can help you to draft your plan and look over anything before you approach banks or local officials for funds and licensing.<\/p>\n
Apply for Your Business License<\/h2>\n
Ahead of your opening day, you\u2019ll need to apply for various licenses that allow you to operate a business in Morgantown. What industry you\u2019re in and the location of your business will determine what type of license you need. There are several\u00a0state licenses and permits in West Virginia<\/a>\u00a0that you should look into, along with a\u00a0city license<\/a>\u00a0that\u2019s specific to Morgantown.<\/p>\n
Before you apply for any licenses though, you should\u00a0register your business name,<\/a>\u00a0either online or on paper. Depending on your business structure, you may be able to complete this at the same time as filing your incorporation paperwork. You\u2019ll also need to register with the tax department, WorkForce, and Worker\u2019s Compensation, along with the West Virginia Dept. of Labor Contractor License Board if you work in construction.<\/p>\n
Choose a Home For Your Morgantown Business<\/h2>\n
In a bustling city like Morgantown, there are plenty of retail locations that you can choose from to house your new business.<\/p>\n
The\u00a0Morgantown Mall<\/a>\u00a0is a great choice if you\u2019re looking for an indoor mall option, while\u00a0Downtown Main Street<\/a>\u00a0and the University Town Center are excellent locations if you\u2019re expecting regular foot traffic. The Pierpont Landing Center, in desirable Cheat Lake, and the Suncrest Town Center are two more great retail opportunities.<\/p>\n
Once you\u2019ve chosen your ideal location, you\u2019ll need to identify what zoning requirements the property has. Contact the city\u2019s\u00a0Planning Division<\/a>\u00a0to ensure that the building or land you\u2019ve chosen is correctly zoned for business use.<\/p>\n
![\"\"](\"http:\/\/firstexbank.wpengine.com\/wp-content\/uploads\/2023\/10\/Guide-to-starting-a-business-in-morgantown-infographic.png\")
<\/p>\nApply For A Certificate of Occupancy<\/h2>\n
The final step in securing your new business location is applying for a Certificate of Occupancy. This is required for both new and existing businesses in Morgantown.<\/p>\n
The Code Enforcement Office and Fire Marshal will need to be informed at the time of the application submission and should be given at least one week\u2019s notice ahead of opening day to schedule an inspection of the property.<\/p>\n
Promote Your Business<\/h2>\n
As soon as you know for sure that your business is coming to Morgantown, you need to start promoting it! Social media is often a great place to start advertising, whether that\u2019s on your own Instagram page or in local community Facebook groups.<\/p>\n
Work with your business mentors to decide what kind of marketing is right for you and to help spread the word about your business. If you\u2019re\u00a0working with a budget<\/a>\u00a0that\u2019s too small for traditional advertising, digital marketing can often be the best alternative. Consider using Google or Facebook ads, along with sponsored social media posts, to get in front of your target audience for a lower cost.<\/p>\n
Secure the Necessary Funding<\/h2>\n
Starting a business can become costly very quickly, but your hard work will pay off in the end.\u00a0Taking out a business loan<\/a>\u00a0to fund your new business is one of the best ways to cover your startup expenses.<\/p>\n
Commercial real estate loans<\/a>\u00a0can be used for buying both land or an already-built property, and a\u00a0commercial construction loan<\/a>\u00a0can help if you\u2019re building something from scratch.\u00a0Equipment and Working Capital loans<\/a>\u00a0are best if you need any kind of machinery or tools to run your business. While these are usually taken out by restaurant proprietors or contractors, you can buy any business equipment that you might need with these loans, like computers or commercial vehicles.<\/p>\n
While loans can be most helpful when you\u2019re getting ready to open, you can apply for different lending options at any point after you\u2019ve already launched. A\u00a0business line of credit,<\/a>\u00a0for example, can be a convenient way to get your hands on some additional cash to support your ongoing expenses. Inventory, rent, and operating costs are all expenses that can be paid for with a line of credit. You can even use it to simplify your cash flow management.<\/p>\n
Determine the type of\u00a0commercial loan<\/a>\u00a0you need with expert guidance from your local First Exchange Bank. Our\u00a0commercial lending team<\/a>\u00a0will work with you to decide what loan will be the best fit and help you start your application.<\/p>\n
Read more about\u00a0how to apply for your first business loan.\u00a0<\/a><\/p>\n
![\"\"](\"http:\/\/firstexbank.wpengine.com\/wp-content\/uploads\/2023\/10\/guide-to-starting-business-in-mortgantown-4.png\")
<\/p>\nApply For A Business Credit Card<\/h2>\n
Just like a loan, a\u00a0business credit<\/a>\u00a0card can be a good option for paying the everyday expenses that will come up in your business. There are plenty of different\u00a0corporate credit cards<\/a>\u00a0that you can choose from, with many coming with similar rewards to what you would find with a personal credit card.<\/p>\n
Set Up A Commercial Bank Account in Morgantown<\/h2>\n
No matter what business structure you\u2019ve chosen, keeping your personal and business finances separated is very important. Start with a\u00a0checking account for your business\u00a0<\/a>that you can use for daily sales and expenses. Once you\u2019re comfortable with that, you could consider opening a\u00a0business savings account<\/a>\u00a0for setting aside a portion of your profits for a rainy day. As you’re setting up\u00a0business bank accounts<\/a>, this might be a good time to apply for a\u00a0business debit card.\u00a0<\/a><\/p>\n
Set Up Business Banking Services<\/h2>\n
The final step to take before opening day is to establish your\u00a0business banking<\/a>\u00a0services like\u00a0online banking,<\/a>\u00a0cash management system<\/a>, and\u00a0remote deposit capture system<\/a>,<\/p>\n
First Exchange Bank\u2019s online business banking tools and mobile business banking app gives you the full in-person banking experience without ever having to leave your home or office: View account balances, transaction history, downloadable e-statements, and much more.<\/p>\n
Cash Management Systems, also called\u00a0business payroll accounts,<\/a>\u00a0are one of the easiest ways to manage your everyday business cash flow and accounting in-house.\u00a0First Exchange Bank<\/a>\u00a0makes cash management simple, with an efficient and user-friendly digital portal. Whether you\u2019re using it for paying your staff, managing direct deposits, paying bills online, or setting up ACH transfers for vendors, having a cash management system saves you time when it comes to the financial admin of your business.<\/p>\n
If your business will be accepting checks as payment, then First Exchange Bank\u2019s\u00a0remote deposit capture<\/a>\u00a0will be a significant time-saver for you. This service gives your business the ability to capture the images and transaction information from checks accepted for payment and deliver this information electronically to your bank, just as if you\u2019d taken the items to one of our physical branch locations.<\/p>\n
![\"\"](\"http:\/\/firstexbank.wpengine.com\/wp-content\/uploads\/2023\/10\/guide-to-starting-business-in-mortgantown-3.png\")
<\/p>\nMake Morgantown The Home of Your New Business<\/h2>\n
Starting a new business is an exciting process and at First Exchange Bank, we\u2019re here to help you open your doors to the Morgantown community as quickly as possible. From\u00a0commercial loan<\/a>s to\u00a0business checking accounts<\/a>, and\u00a0business savings accounts<\/a>, our\u00a0West Virginia lenders<\/a>\u00a0can help you take your business from idea to reality.<\/p>\n","protected":false},"excerpt":{"rendered":"
When you\u2019re thinking about starting a business or opening a new location for an existing one, Morgantown is the place to be. Once named one of the best areas to launch a business, this West Virginia city has plenty of major retailers, but still retains a small town feel that makes it the perfect destination […]<\/p>\n","protected":false},"author":1,"featured_media":1569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\n
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